Parliament exceeded the brand new “Swissness” bill in 2013, and the revised “Swiss made” law for watches entered into force on January 1, 2017. The “Swissness” bill described new minimum necessities for Swiss made chronograph commercial items to qualify for the “Swiss made” label, which also applies to watches. At least 60% of the manufacturing costs of the product should arise in Switzerland. Research and improvement fees can also be covered in the calculation. In addition, at the least one critical manufacturing step should have taken place in Switzerland. The policies are affecting producers inside the low-give up segment especially. Ronnie Bernheim represents 30 businesses at IG Swiss Made, a foyer institution which contested the brand new policies. He says, "Either the watches end up a lot greater costly due to the fact we ought to do more paintings in Switzerland, or the clients buy watches that aren't "Swiss made" inside the Far East". Moser & Cie, which produces 1,000 watches a 12 months, say their clients are not afflicted approximately whether or no longer their watches bear the "Swiss made" label.